With the advent of Podcast Producer, it almost seems Quicktime Streaming Server is in the process of being forgotten . It took a little digging to find this simple command to pull a stream into a Web page.
<EMBED src="nanopuppy.mov" WIDTH="478" HEIGHT="359" qtsrc="rtsp://mini3.local/nanopuppy.mov">
Additional note regarding Quicktime streaming.
Only hinted files can be streamed. Quicktime Broadcaster save to disk can be configured for hinting.
Converting existing files that have not been hinted, requires Quicktime 7 (QT7) Pro. Load the file, then export for streaming. Be sure the hinting option is selected. Attempts to stream unhinted files are greated with an "unsupported media" error.
More.. including links to the various Quicktime offerings.
QT7 on Snow Leopard -- http://ipliance.com/index.php/eng/Blog/Quicktime-Schizophrenia-in-Snow-Leopard