Web Portal creation simplified, eZ Publish, MediaTemple, and Mac OSX

1D

In the early 1990's static web pages gave web visitors one dimensional information access.

2D

Linking to other sites soon became popular, giving quick access to additional pertinent information, a second dimension.

3D

More recently, search technologies improved to become a useful third dimension in information technology. Search engines catalog the web in hopes of delivering relevant links for a given search term.

Now, going into the year 2009, the sheer quantity of information available, combined with the gaming, selling, and sometimes dubious quality of search results, creates the need for a fourth dimension of information technology. A dimension that adds community and expertise, time and geolocation.

4D

Interactive sites where everyone can contribute and consume according to what they know and want are not only possible, they are needed, more needed every day. Web users drown in information, while searching for knowledge. Presenting diverse yet pertinent information streams in an easily consumed format is the goal of web portals. Creating diverse information ecosystems is possible by tieing together several communities.

CRM vs Engagement

The web is all past forms of media and communication rolled into one. Old media advertising methods designed to "drive" users to a site work only a few times. Cluttering the information stream with advertising is old fashioned. The past concept of CRM, Customer Relations Management, is replaced by CE, client engagement.

Trying to manage the browsing habits of web savvy clients with advertisements is proven to not work on the web. Web users block out useless information while browsing for pertinent content. Blatant advertising detracts from the usefulness of the information stream. Clients and potential customers will linger, only when immersed in pertinent content, whatever that pertinent content may be.

Todays best local price on fresh carrots is relevant content when shopping for fresh carrots. The best place to go catch a fish today is relevant content for someone considering going fishing today.

Real Time is Relevant

The definition of relevant content swings wildly according to time, location and interest. The best tools for creating relevant content for a given user community at a given place and time must be capable of all methods of communication, text, sound, images, and video. The best tools must also account for the explosion in the acceptance and use of portable devices for creating and consuming content.

Described within these pages are best in class tools that have proven an ability to adapt to match the way people actually use the web. However you got here, thank you for sticking with it this far. Click on menus and sub-menus above to continue the exploration. Or click terms within the tag cloud to discover yet another new feature that allows quick access to relevant content.