Web presence is THE KEY MARKETING FUNCTION OF THE FUTURE
The web is all previous forms of communication rolled into one. Open, direct, real time communication with customers and potential clients has never been more affordable, more important or more possible. With full management capabilities, and an ability to "acquire from-distribute to" any device or digital channel, web portals simplify getting the message to the web.
COMMUNICATE
Modern portal technologies, allow web communication to be..
- simple
- uncluttered
- real-time
- or..
- complex
- thorough
- wide ranging
- archived forever
Unprecedented power to tailor the message to the mode for enhanced two-way communications.
ENGAGE
Modern web savvy consumers look for "engagement". They want to find what they want, and they want it all right there in front of them right now. They most enjoy communications where they are treated as equals and their opinions count. Commanding attention is the modern challenge as searches and links keep netizens hopping from site to site until they find the best available information, IN THE BEST FORMAT.
Being on the shortest path, with the best available information, is the key to gaining and garnering loyalty. Too many hops to find you, they may never get there before being distracted. Too difficult to glean exactly the information for which they came looking, they may never be back.
Anything less may fill in for today, but will quickly be abandoned when something better comes along. Web pages filled with 80 percent advertising are not attracting loyal eyeballs on todays web. As quickly as consumers find something better, they will move on. The flashy animations, sounds and videos that are not a logical part of the message, are blocked out and ignored by modern netizens.
COMMUNITY
Businesses and organizations have always had the community that the web recently discovered with "social media". Loyal patrons are the best advertisement, the web has not changed that. The web has simply extended the range of possibilities so greatly that nobody knows where or how to start. It seems like every few months there is something new, a latest and greatest community technology to change the world.
Web portals like eZ Publish take the focus off technology and put it back on the message. Anyone who can fill out a form in a web browser can communicate via text or full multimedia. Publish to static pages, or communicate in real time, serve patrons, the way patrons want to be served. That is the future, and also the past. The more things change, the more they stay the same.
