SEO - Search Engine Optimization

Short Version

eZ has employed SEO - Search Engine Optimized urls technology for years. In the first 60 characters of the page title when viewed in a web browser, include the words you want the search engines to pick up. Then include fresh, interesting, content that logically applies to those search terms. For an example, look at the title of this page in your web browser. Currently "SEO - Search Engine Optimization / Wow / ez /Home - eZPublis.."

SEO is the new Identity Theft

In the respect that there is lots of selling into a clientele that does not fully understand what they are buying, only convinced they must have it. Anyone that claims they can beat the short version in paragraph 1, is simply gaming the entire purpose of search engine technology, for at best, short term gains.

Search engines continuously adapt to SEO gamesmanship, to sort throught the chaff and provide relevant searches. That is the value of a search engine. If the engine is easily gamed into not providing relevant searches by SEO meisters, the engine is less relevant and less valuable to the ultimate end users who depend upon their service. The better the game, the harder search engines work to prevent being gamed.

Radar Gun

Think radar guns and radar detectors for a simple analogy. Law enforcement starts using radar guns. Drivers employ radar detectors to forewarn of speed traps. Law enforcement adapts to the new reality, employs a different radar band. Detectors adapt by including dual bands. A continuing battle of gamesmanship.

Search engines use a variety of methods to try to give searchers what they want as simply and quickly as possible. Indexing web content is the obvious first step. But what to include, titles, links, contents, header tags is where art departs science and the gamesmanship begins.

Users of eZ Publish enjoy search engine friendly urls right out of the box. It is up to the content producers to get the right stuff into the site content. Title.. Title, Title, what is the most accurate title for the content? A little web presence tip -- good titles make the content noticeable and memorable in RSS feeds as well.

More..

More, do a search on Sitepoint.com for SEO. Or browse this site, noting the titles, and then use your favorite search engine to find matches for words in those titles. Search google using the terms that define your site.

Google will help you..